Gianni Agnelli is an incomparable and authentic icon of Made in Italy. With the down jacket over the blazer, the shirts with the ‘button down’ collar and the ties waved over the pullover. Or the shawl collar or English ribbed sweaters worn at the stadium, the suede boots also for formal occasions and the watch strictly above the cuff of the shirt. His incredible ease followed precise rules: never short socks, for example, never pointy shoes and hair worn a little long even when everyone had them short. Details that gave him an air above time and fashion, so much so that a week before his death – despite not being seen around for a long time – Vogue magazine included him in the ranking of the 50 most elegant men in the world .Snobism, cosmopolitan culture, bourgeois origins and great style, in short, an irresistible mix to which everything was allowed.